Free Ebook In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
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In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Free Ebook In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
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Audible Audiobook
Listening Length: 10 hours and 13 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: HarperAudio
Audible.com Release Date: July 21, 2009
Whispersync for Voice: Ready
Language: English, English
ASIN: B002IFLWKM
Amazon Best Sellers Rank:
This book satisfied my need for information about In-N-Out for now. I was hoping for more insider information but it is reasonable to understand why such a private and unusual family would make that difficult. The story is told somewhere between a business analyst view of the fast food industry history and growth and a tabloid expose on a family with skeletons in the closet. It comes up a bit short from both points of view.The business analysis feels like the elements one would find in a college term paper or maybe a master’s thesis with In-N-Out as the anchor. The family history has too much feel of gossip versus a candid picture. The way the two are woven together feels a little choppy.Having described the book in more negative terms than it probably deserves, I found it valuable to satisfy my curiosity about In-N-Out and would recommend it as a resource for anyone with similar interests. I am looking forward to the person that is able to write that definitive book on Lynsi as I believe her life sums up what In-N-Out is really all about.
Stacy Perman's In-N-Out Burger - A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules is a fun spin through the lives of the family and formation of the culture behind the rise and continued success of the regionally famous In-N-Out Burger chain. While little differentiates the In-N-Out story in the annals of American retail successes, the book capitalizes on the habitual secrecy of the Snyder family in revealing much of what occurred behind the scenes to make In-N-Out Burger one of the country's most loved fast-food restaurants. Perman's meticulous research and the details of a number of interviews fill in many of the blanks about the founders, their descendents, and the influence on business and regular Americans of the fast-food revolution in general.If you do not know what an In-N-Out Burger restaurant is, you probably are not reading this review or seriously mulling over a purchase of Perman's book. To this point you may want to consider a more nationally relevant retail story. Robert Spector's book about Nordstrom's, the high-end department store chain, is an excellent read (The Nordstrom Way, 1999). Equally interesting is Sam Walton's autobiography (written with John Huey, 1992), essentially a timeline of the events behind the founding and rise of the Walmart department store chain. Another good book is Lee Iacocca's autobiography (written with William Novak, 1984), which is the auto executive's telling of his time at Ford and Chrysler and his family's connections to the small, but beloved, Pennsylvania restaurant chain Yocco's.The first half of Perman's book is largely dedicated to the chain's founding and its progress through the 1940s, 1950s, and 1960s. It is rich in details from the Snyders' humble midwestern beginnings, the advent of World War II, and the start of the Baby Boom era. Perman gamely mixes in juicy tidbits from Ray Kroc's early escapades surrounding McDonald's and often mentions Carl Karcher's influence (of the Carl Jr. and Hardee's fame) on the California fast-food market. But the book takes on a more tabloid feel in the later pages with the revelation of drug abuse by one of the Snyder sons and embarrassing litigation over the family succession. This seediness is hardly Perman's fault. The truth, as is often the case, is stranger than fiction. Unfortunately the historical tapestry at the beginning and the later lurid details and embarrassing behavior are still just a thin coating over an even thinner capitalist premise. At its central core, In-N-Out Burger: A Behind-the-Counter Look is merely a tale of two basic business aphorisms.One. If you bust your ass, sell a quality product, and are not just in it to score a fortune from exiting the business, you can build one heck of company with few real rivals. Two. If your company culture and business process is solid, the company will survive in spite of the inevitable degeneration of work ethic by founding family descendents or the employment of professional managers with few entrepreneurial skills.Some may also be disappointed by the revelation that several Snyder family members (including the current sole heir) have arrogantly attributed much of their success to the supposed manifest destiny due religious fundamentalists everywhere (as opposed to hard work, fortuitous economic timing, and good business sense). This tortuous reasoning stands in sharp contrast to, for example, the earnest reasoning behind the creation of the wildly successful Chik-fil-A (founded by by S. Truett Cathy) from the start as an enterprise with strong ingrained religious values.Do not misunderstand. If you are a In-N-Out Burger enthusiast (as the reviewer is, despite being an East Coast resident), you will be thoroughly entertained by many of the book's interesting revelations. Perman's tome is a mandatory read for the loyal In-N-Out customer or long-time California resident. This is the key to figuring out why this book was published in the first place, instead of a history (for example) of Five Guys, Ledo Pizza, or Nathan's Hot Dogs. Perman's efforts had a sizable guaranteed contemporary audience.As a result, In-N-Out Burger: A Behind-The-Counter Look is tasty and filling, but not really satisfying. Considered as just an American rags-to-riches business story, the book falls flat. But similar to the Pavlovian obsession we have for high-calorie and questionably-nutritional fast-food, we crave the sordid details of the institutions and people that enthrall us.And next time this reviewer is in California, you can be sure he will get his In-N-Out food fix.
After finishing this book, I can only figure that some of the negative reviews of this book must be from folks expecting something completely different. For In-N-Out fans like myself, an insightful look into one of the most successful Southern California institutions of the last half century. While I have heard bits and pieces about the inner workings of In-N-Out as a San Gabriel Valley native and INO customer for almost 40 years, this book does a good job of connecting the dots and filling in the blanks. While I agree somewhat with the criticism in some of the reviews that Ms. Perman occasionally repeats things in various chapters of the book, I didn't find it particularly bothersome. In summary, a great read for anyone who loves In-N-Out, craves an insight into why it has been wildly successful, and hopes it never changes.
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